January 21 - 25, 2019
Omni Orlando Resort , ChampionsGate, FL

Terry Roach


Chief Executive Officer
Capsifi


8:00 AM A1: Planning a business transformation initiative from the perspective of the customer value proposition

A successful transformation initiative is more than just adopting a new set of technologies. It requires rethinking the business model to identify the value of doing business digitally. Designing digital customer interactions starts with a segmented approach to articulating the value proposition of your digital offerings and the capabilities required to support your digital value streams. 
In this session we will explore
  • The anatomy of a value proposition - targeting offerings at customer segments
  • The inside-out perspective of value creation from the businesses value-streams
  • The outside-in perspective of value delivery from the customer experience
  • Scoping and prioritising of business capability uplifts to enable new digital opportunities 


Check out the incredible speaker line-up to see who will be joining Terry.

Download The Latest Agenda