Chief Executive Officer
8:00 AM A1: Planning a business transformation initiative from the perspective of the customer value proposition
A successful transformation initiative is more than just adopting a new set of technologies. It requires rethinking the business model to identify the value of doing business digitally. Designing digital customer interactions starts with a segmented approach to articulating the value proposition of your digital offerings and the capabilities required to support your digital value streams.
In this session we will explore
- The anatomy of a value proposition - targeting offerings at customer segments
- The inside-out perspective of value creation from the businesses value-streams
- The outside-in perspective of value delivery from the customer experience
- Scoping and prioritising of business capability uplifts to enable new digital opportunities